Money
is so simple—yet at the same time so complicated—because it
operates in our lives in ways that are emotional, unspoken, and
unconscious.
Money
can make any statement and carry any message. Money says whatever
you tell it to. The wonder of money is that it can represent
anything. It’s a stand-in for what we idealize and desire, yet
fear and lack, for what we covet, crave, spurn, chase, or follow. We
use money to show how much we care—or how little. We use it to
measure success and buy happiness—or try to. We use it to bolster
our self-esteem. We use money to communicate. Money language
mirrors the unspoken self. Yet much of what we express with money
remains outside awareness.
Everyone
has a money story—a money autobiography with a plot, storylines,
conflicts, and strivings. Every important relationship, including
money, has its own history, develops its own story, and evolves its
own language. Even though we talk about money regularly, think about
it daily, we may not know how to clearly and simply tell our money
stories to ourselves to see what needs to change.
A
secret language becomes most developed by emotionally powerful
desires. A desire is not quieted by its satisfaction; filling them
can create desires. Money is the legal tender of desires. Money
becomes the inkblot of the Rorschach test: when our eyes look
straight at it, there is only a design on paper. But when offered
the chance to imbue the design with meeting, the interpretations will
be as wishful and varied as the fantasies of the respondents.
Fortunately,
we can learn to decode the secret language of money, enabling us to
both achieve greater wealth and derive greater happiness from the
money we have. The
Secret Language of Money combines
two decades of clinical psychiatric and psychoanalytic practice, and
most recently a decade of professional executive coaching with ground
breaking research in psychology, neuroscience, and behavioral
economics to mentor readers to consciously and strategically direct
their own money decisions.
The
book is a step-by-step operating manual that will make the reader
fluent in the secret language of money. It will illuminate money
narratives and mentor rewriting an informed, strategic, and
successful money story. That money story permeates every aspect of
our lives, and is one that consciously or not, we will teach our
children.
The
Secret Language of Money
is a Michelin Guidebook for your relationship with money. It will
help the reader:
-
Decipher
the secret language encrypted in money.
-
Move
from fear of money to mastery.
-
Identify
the self-statements made with money behaviors.
-
Recognize
money behaviors ghostwritten by your mind’s hidden assumptions.
-
Overcome
your brain’s patterned responses that lead to bad decisions.
-
Develop
the art and science of money strategies.
-
Illuminate
options and map possibilities.
Dr. David Krueger